Supermart to pull in more crowd

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By DAVID TAN

THE RM300mil 1st Avenue shopping mall in Penang is expected to enhance its monthly traffic by about 30% with the completion of Carrefour Market in June.

1st Avenue director Datuk Sonny Ho said the current monthly traffic since the shopping mall’s opening in November last year was around 500,000.

“With the addition of Carrefour in June, we expect the monthly traffic to increase by about 30%,” he said in an interview.

It's sealed: Ho (left) and Deutsch exchanging documents after the signing of the tenancy agreement.

Ho said it would be the first Carrefour outlet on the island, adding that a shopping mall was never complete without a supermarket as most people preferred to shop for groceries during their weekend outings.

Located on the fourth floor, Carrefour Market is a supermarket which occupies about 35,629sq ft. It is currently undergoing renovation and scheduled to open in June.

Ho said the tenancy agreement, which was for 15 years, was signed with Carrefour Malaysia chief executive officer Stephane Deutsch early this month.

Besides riding on Carrefour’s attraction, 1st Avenue also has the ‘Underground’ and ‘Cloud 8’ as crowd pullers.

While ‘Underground’ specialises in trendy and fashionable products for the younger generation, ‘Cloud 8’ offers a variety of entertainment as well as food and beverage outlets.

Currently, 1st Avenue is negotiating with some 20 international and local brand names in the fashion, food and beverage, health and beauty, and bookshop industries to come in as tenants.

The shopping mall, with a net lettable built-up area of 400,000sq ft, is about 80% occupied, which translates into some 280 stores.

Among the fashion brand names in the shopping mall are Coach, Cotton On, Skechers and Giordano. 1st Avenue is jointly developed by Asian Retail Mall II Limited, Belleview Group and Lion Group.

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Posted by on April 22, 2011 under Tourism News.